¶ … Resistance to Change Within Sony Corporation
propose strategies that the current CEO Howard Stringer can Ilise to try to manage this resistance
Morgan identified eight organizational perspectives that can be used as frameworks for organizational resistance. In the case of Sony Corporation, the CEO Howard Stringer faced resistance when he tried to introduce the western way of management. The employees resisted the changes, and this brought about many other issues. Using Morgan's organizational metaphors, Howard Stringer could have managed to overcome this resistance. The machine view suggests that employees will operate as expected, work by following laid out procedures, and operate like clockwork. Using this metaphor, Howard could have initiated top-down commands that employees would have to follow (Muller et al., 2010). This metaphor works by reducing waste, increasing efficiency, and product standardization. At Sony Corporation, this metaphor might not work since most of the work is not repetitive, or simple.
The CEO could have changed the organization to become an organismic organization. Organismic organizations focus on inter-organizational relations, innovation, and have more design choices. Emphasizing on relations between the organization and its environment would have allowed the employee resistance to reduce. Once the employees were able to use their skills and understand their importance they would embrace the new changes. Sony Corporation was struggling to survive in the electronics industry. The introduction of the iPod dealt a big blow to the company's walkman, which meant that the...
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